Sergio Alvarez, CEO and Founder of Ai Media Group, is an expert in performance marketing and digital attribution. In 2008, he founded Ai Media Group with several years of experience in sales and psychology under his belt. The agency, backed by  Blackstone, focuses on transforming how brands manage their advertising spend, optimizing both efficiency and effectiveness in marketing. 

 

Alvarez led Ai Media Group in developing Atrilyx, their proprietary attribution platform that helps his team of experts provide clients with comprehensive marketing solutions. With a focus on real-time attribution, Sergio's approach allows brands to dynamically optimize advertising budgets, going beyond technological advancements, and creating a positive impact on businesses and the industry at large. Sergio’s vision focuses on developing solutions that resonate with evolving market trends and consumer expectations. 

 

Over his career, he’s fostered a culture of innovation and dedication, consistently leading his team to empower businesses to achieve their marketing objectives. With Alvarez as CEO, Ai Media Group has earned a spot among the Top 30 Digital Agencies in New York and became a two-time Google Agency Cup winner. 

 

Sergio Alvarez has established himself as an expert in the digital marketing industry, regularly sharing his insights as a contributor to Forbes, Entrepreneur, and Fast Company. Alvarez's leadership has not gone unnoticed, earning him prestigious accolades such as the Latino Trendsetter Award. His expertise has positioned him as a coveted speaker at industry gatherings, including Google's US Hispanic Forum, where he discusses cutting-edge marketing strategies and the rise of multicultural SEM campaigns.

 

When not working, Alvarez enjoys his passion for exotic cars. He has a significant collection that attracts the attention of car enthusiasts, and he shares this interest with over 175K followers on his Instagram. His enthusiasm for luxury vehicles serves as a personal hobby and enhances Ai Media Group's appeal, attracting business owners and clients.

 

As a first-generation American, Alvarez is a proud bilingual New Yorker. Sergio is an alumnus of The City University of New York (CUNY) and resides in Long Island with his family.